OROX LEATHER CO
CHALLENGE
Orox Leather Co., a family-owned business, has evolved from a humble workshop crafting handmade leather goods into a brand offering over 30 unique products. With two physical stores in Portland, Oregon, and a global presence via www.oroxleather.com, their main aim is to create high-quality durable goods that, while stylish, don’t go in and out of style. At first, they didn’t have a team whose sole focus could be growing their online business through different revenue channels. The Martinez family sought our expertise to enhance their e-commerce site, enrich customer interactions, and optimize their newsletter outreach.
Our team had to immerse themselves in the Orox Leather e-commerce ecosystem. Our strategy and web design teams pinpointed opportunities to elevate the shopping experience. To ensure that the brand was sharing the message they wanted to convey to its customers, we aligned our efforts with its marketing strategy to emphasize regular promotions and product launches.
Write a Title Here. Click to Edit and Add Your Own Text.
Our first encounter with their website showed us that there were several components that could be improved. We focused on developing a new sitemap to organize products into easily navigable collections via an animated menu bar that could provide a smooth user experience when customers browse their products. We also revamped the product display to intuitively present detailed information about features, materials, and sizes, enhancing user accessibility.
We were tasked to provide newsletter services to create a connection with their customers and create a new revenue channel. To begin with, we devised a comprehensive schedule for email dispatch, fostering direct connections with the Orox Leather community. Our emails encompass a variety of brand-relevant topics, including history, promotions, and event invitations. Our design team modernized the look and structure of the newsletters, ensuring alignment with the brand's style.
Community via Emails
Overcoming the Digital World
In the digital landscape, consistency is key to obtaining visibility. Our team's approach transcends mere identification and application of improvements; we diagnose the brand's challenges and propose solutions that maximize their digital ecosystem's potential, from scrutinizing the customer journey on the website to implementing ads that spotlight the brand to new customers.